Backlinks are the backbone of off-page optimization. If you link to irrelevant or suspicious sites, it will only hurt your rankings and this will score your website down. If the link is from an authoritative site on a relevant topic, it will have a stronger influence on rankings. Backlinks can provide different amounts of value to a page. Search engines, like Google, use the number of backlinks to measure and determine a web page’s ranking in search results. The number of backlinks is one of many indicators of a page’s popularity and importance. Meanings/definition of the phrase big gay ice cream address ?ī: Meaning of B in the phrase BIG GAY ICE CREAM ADDRESS means: Backlink – these are incoming links to a website or web page.